Your Chant Is the Tool That Drives Every Sale

If you are already calling sales and know your chant could be tighter, smoother, or more controlled, you are in the right place.

Most auctioneers never fix their chant because they do not understand its structure. They adjust speed, push harder, or try to sound better — but without structure, nothing truly locks in.

This training fixes that.

You will learn the same foundational method Ralph Wade teaches inside his $2,500 live clinic — broken down into a clear, repeatable system you can practice and apply immediately.

Inside, you will focus on the core elements that actually change a chant:

• Rhythm discipline

• Cadence control

• Breath management

• Bid-calling structure

When these are aligned, your chant becomes clearer, more controlled, and more effective — no matter what you sell.

Because the truth is simple:

Auction type does not change the fundamentals. Structure is what drives the sale.

Whether you are calling:

• Livestock

• Auto

• Real estate

• Estate and benefit auctions

• Equipment or general merchandise

The same principles apply.

For the first time, Ralph Wade’s proven chant system is available online — giving you direct access to the foundation professionals have used for decades, now built for focused, at-home training.

Train With Ralph Wade’s Proven Method for Auctioneers

For decades, the only way to learn Ralph Wade’s system was to attend his $2,500 weekend clinic. Now, for the first time, his complete method is available online — so you can learn from home, at your own pace, and on your own terms.

This is not a theory course or a vague lecture. You’ll get a step-by-step, repeatable process you can follow to develop a chant that’s:

• Clear

• Rhythmic

• Confident

• And Professional

Whether you’re just getting started as an auctioneer, it’s a hobby, or you’ve been on the mic for years, this training will sharpen your delivery and help you stand out in the ring. Online courses include:

Choose your auction chant training:

Fundamentals of a Performance Chant

$127

Value $700

The same foundational method Ralph teaches at his sold-out live clinics. Learn how to:

• Dial in your chant using one foundational tool

• Build a chant from scratch using Ralph’s proven rhythm technique

• Avoid common auction chant myths

• Includes THE PRACTICE MODULE ($200 value)

  • Follow along with beginner and advanced drills

  • Numbers, filler words, and rhythm practice

Perfect for new and experienced auctioneers who want to level up their performance.

Includes one standalone powerhouse video that gets you started on the right path.

Please note that all sales are final.

This is non-accredited training focused on bid call techniques.

Designed for Auctioneers Who Take This Seriously

If you're a serious auctioneer — or on your way to becoming one — this is the most practical, proven training available anywhere online.

You’ll walk away with:

• A chant you can be proud of

• Confidence in your delivery

• A deeper understanding of auctioneering as a performance craft

And you'll do it without:

• Traveling to a clinic

• Spending thousands

• Wasting time on guesswork

Taught by world champion auctioneer Ralph Wade, this training focuses on practical auction chant performance you can apply immediately.

"Ralph's method made me a better auctioneer."

-Max Olvera,
World Champion Auctioneer